When writing song lyrics to promote a business, a product, or a service, it is important to remember a few simple rules of advertising. Each lyric is important as only a limited amount of time is available to convey your message through song. In a 30 second advertisement, the song lyrics may not even take up 5 seconds. Make sure that every word counts. Here are few Sassy Slogans patented tips to getting started:

• Before you begin, brainstorm with a blank piece of paper and pen. Jot down all of the features that come to mind when you think about the business or product you want to sell. These are called ‘marketing positionings’ and these are why the potential consumer should choose your service over the competition. Strike out all the bland or basic words and keep the ones that are vibrant or onomatopoeic, that is, sounds like what they are (i.e. ‘swish’ or ‘whoosh’ are onomatopoeic words).
  
  
• Next, brainstorm a few personality characteristics that you want associated with your business and combined with the marketing positionings to begin to create a solid picture of what you stand for. Are you ‘efficient and effective’? Are your servers ‘friendly and knowledgeable’? Is the item ‘elegant’ or ‘quirky’? Choose the most visual words possible.
  
  
• After you have words that describe the personality and benefits of your business or service, consider how they sound. Some verbal pluses are assonance (multiple words that begin with the same vowel sound) or alliteration (multiple words that begin with the same consonant sound). Do you have 8 words that begin with ‘S’? Does the implied ‘snake sound’ relate to your business? Then use it! Are there words that rhyme or related words that rhyme? These, too, will come in handy for your song lyrics.
  
  
• Don’t put everything into one set of song lyrics. Diversify. Come up with a few different examples and ideas. Replace just one or two words or create a few totally different versions.
  
  
• Don’t discard any of your drafts in the writing process. You may decide that the first two lines from the third draft fit perfectly with the second two lines of the fifth draft – but you won’t know that if you threw it away or deleted it on your computer.
  
  
• Test a few of your favorite song lyrics before you finalize your decision. If you don’t wish to employ a service to run anonymous surveys for you, then put together an impromptu one yourself. Make sure that the test listeners are a) not invested in the outcome b) not friends or family of yours, obliged to answer one way or the other c) in your target audience group for the song. Get enough opinions that the sampling is representative of a range of people within your target group.
  
  
• Watch your influences. The last thing you want your song lyrics to do is to remind your listeners of another company or advertisement. It makes you look bad and generates more business for your competitors.
  
  
• Different is a good thing, but completely off the wall won’t work either. Appeal to your target audience without confusing the population with song lyrics written in Shakespearean English or using thousand dollar words in every line.
  
  
• Watch your usage of regional colloquialisms that won’t translate (or pass censorship laws) in other parts of the country or the world.

As helpful as these tips are, it can be overwhelming to make sure you’ve got them all covered in the few words it takes to write a song lyric. Don’t let the blank page and pressure to produce a winning song come between you and a great finished product. Let Sassy Slogans do the writing, and you may find yourself making beautiful music.