A good slogan can have multiple impacts on a business. There's the simple commercial identity: "Don't leave home without it!" How many of us would fail to recognize that slogan as identifying American Express? But that slogan takes us further. It states that the credit card is an essential piece of traveling equipment and implies that you may be in jeopardy without it! That's prompting a remarkable range of human reaction, some conscious and some almost subconscious with five words, four of them with one syllable.

Of course it took an expensive and extensive ad campaign to make all that happen, but could it have been done with an image? A company name? A logo? At Sassy Slogans, we think not. Some of the best slogans put provide a business with established quality, or acumen, or an ahead-of-the-curve product line. "Ford has a better idea" was a great advertising idea for a number of years, giving a company with an illustrious but somewhat pedestrian history the image of a factory full of German engineers. Packard's "Ask the man who owns one" evokes a car of unequalled quality, again without mentioning the name of the product.

Nameless and Unforgettable

Perhaps the best slogans are those that don't include the product name, Packard and American Express being just two examples. When you have burnt a phrase into the collective consumer consciousness, you have created an aura that supersedes branding based on the name. "The Uncola" defines 7-Up as a sort of universal alternative in the beverage world, drawing a line in the sand as it were, and appealing to the individualist in all of us.

"Fly the friendly skies" bespeaks a plane full of smiling attendants at your service, in an era when commercial flights have come to resemble traveling via cattle car. The remarkable thing about a good slogan is that when the words establish a sufficiently unique set of qualities, the name of the company or product becomes secondary in every respect except when it comes time for the consumer to make the purchase.

At Sassy Slogans, we understand the good things that can come of small packages. A quality slogan with staying power is an enormous business asset. It can hold market position for a company despite the competition's "latest greatest" offering. A slogan sets a company apart and defines the reason it should be set apart - something no other branding device can offer. "The Power of Blue" has kept IBM in the public eye and their products on the shelf during some very trying business years.

We Know What We're Doing

We've got a staff of sloganeers that are dedicated to helping businesses portray themselves with just the right collection of words. We believe that with the right result, it's an exercise that you should only have to go through once. Continuity builds a slogan's value - and a business's visibility - on a very steep curve.

 

Clever is important; image is important; connectivity to the company name is important. Sassy Slogans can provide all three of those elements. Let's sit down and find out who you are.