Writing a personal ad is very similar in nature to writing a classified ad. In its most base form, the content of personal ads are meant to sell the person they describe. Whether you are looking for a friend to play tennis with on the weekends or romance with potential for a serious relationship, you can create a positive, interesting personal ad to attract the kind of person you’re looking for. Here are a few Sassy Slogans patented tips to writing a successful personal ad:

• A strong opener that resonates with your personality, like a first impression, will hook a potential new friend into reading the rest of the ad. A weak opener that doesn’t demonstrate your attitude by its tone could have the perfect person for you skimming straight to the next ad. Use visual words to grab their attention as well as phrases you would use in conversation.
  
  
• Point out one or two of your best qualities that have nothing to do with looks. What is it about you that your friends most comment upon, the parts of your personality that you would most like to see in someone else. Even though you are describing yourself, your new friend will identify with someone who describes qualities he or she possesses and be compelled to read on.
  
  
• If it is a good tennis game that you want, specify your level of expertise and your interest in finding someone who can compete with you. If it’s romance, list a couple of things that you think are absolutely crucial to find in a relationship. Is smoking a deal breaker for you? Is plenty of space something you can’t breathe without? Better to bring it up now than break up over it later.
  
  
• Don’t forget contact information, but use your common sense. An email address created just for this purpose and registered under a pseudonym will help you protect yourself from unwanted attention.
  
  
• If it’s romance you’re looking for, you may considered printing a picture or an URL where an uploaded, recent picture of yourself can be found. It’s undeniable that a large percentage of chemistry is based on appearance. Cut through the dates with people who aren’t your type by exchanging pictures before hand.
  
  
• If you are placing your ad in a specialized section of the personals (i.e. women for women, friends only) it’s appropriate as well as money saving to utilize the abbreviations that are well known to those who read the ads. It is not, however, necessary if you don’t feel comfortable with it.
  
  
• Avoid giving misleading information. If your skill level is between beginning and intermediate, don’t say it’s intermediate. If you weigh 150 lbs, don’t call it 137. These little details are the beginning of a relationship and even little white lies are no good for a foundation for any friendship.
  
  
• Don’t get carried away with the details. Leave these to the initial contact phone call or email. Better yet leave them to when you meet and beyond. There’s no need to share all your secrets and stories right away. Mystery is a good thing. Give them something to discover.
  
  
• End your ad on an up note. Don’t bring up failed past relationships or the history that led you to place the ad. Simply state who you are, what you want, and how to contact you should someone who wants the same thing happens to read it.
  
  
• Keep track of those who reply in a notebook with their names, contact information, and details that matter to you. It’s no good to dial a number and ask for Jamie when you meant to ask for Chris.

When you’re writing a personal ad, you’ve also got other things to deal with – work, the kids, the ex, the bills, groceries, keeping in touch with a thousand people about a thousand different things. Not everyone has time to sit down and create the ideal personal ad.

Naturally, we do! Sassy Slogans is here to help you edit, structure, and write your personal ad. Contact us today for more information.