Just as you carefully choose the name of your child, so too should you go about choosing the name of your business. What sort of future do you have in store for your ward? What personality would you have your company’s name express to your customers?

When you have a child, choosing its name is a weighty responsibility, one which feels as if it will direct the child’s entire life or at least point in an initial direction. For a business, this is definitely so. What hopes do you have for your company’s future? For your future?

A Business By Any Other Name…

Since man first began trading goods on the barter system, there have been businesses. Rather than names, these early businesses were generally referred to by the principle product up for trade or, perhaps, by the name of the person who offered the goods.

As competition arose – that is, more than one person offering the same products or services – it became necessary to differentiate between them. The part of town where the business was located often attached to the service to create the name, such as, ‘South Town Smithy’ as opposed to ‘Main Street Smithy.’ In other cases, it was new versus old like, ‘Old Carver’s Textiles’ or ‘The New Produce Shop’. For sake of ease, these names were eventually carved into the buildings themselves or onto signs posted outside.

Too Many To Count

Today, the whole world has become one big town, thanks to satellites, television, and the internet. No longer is the competition slim enough for the utilitarian business names of old. The research of marketing agencies and advertising moguls have figured out how to key into the customer’s psyche with the brightest colors, the most melodious words, the catchiest jingles, and the most confidence inspiring names. Get your business off to the right start – or re-create a business with lagging sales – by giving it the gift of a new name and a new life.

What A Great Business Name Will Do For Your Business

The benefits are almost too numerous to count, but here are just a few:

• Attract new customers, which will increase sales.
• Strengthen your customer base, which will increase sales.
• Increase your visibility in the market, which will increase sales.

Do you notice a pattern here? The name of your business is the first – and perhaps the only - chance you have to grab the attention of your future customers. Online businesses especially must make the name of their business a powerful one, one that describes its products or service while carving itself into the memory of the beholder.

What Sassy Slogans Will Bring To Your New Business Name

Here are a few of the characteristics that Sassy Slogans will infuse into your company’s new moniker:

• Original – No one else in your industry will be able to lay claim to any part of your new name.
• Communicative – The advertising for your products and services will begin with the name of your business.
• Memorable – Return customers are a necessity for a thriving business and one way to keep them from forgetting you is to give your business a name they won’t soon forget.

96% of small businesses fail in the first year. Don’t lose your customers before they even walk in the door. Let Sassy Slogans help you create an explosive first impression with a remarkable business name.